…targeted marketing measures. It is worth considering audit marketing
beyond the numerous, mainly process-oriented measures available in the literature
and…
…organization?
On the one hand audit marketing focuses on the position of Internal Audit Unit in
the company, while on the other it is also associated with…
…the marketing-oriented
focus of the overall organization based on the claim that it adds value. This means
that the message at the heart of its…
…relevant publications and attendance at internal and external events, it
is particularly important to present possible development paths, the education con-…
…cept, the systematic preparation for management tasks transparently and where pos-
sible to support these with examples.
It also makes sense to show…
…, the following appears to be relevant:
– Internal Audit Unit acts independently.
– It knows the administrative culture precisely.
– It can address…
…litera-
ture and opens up new methods.
It seems important to be aware that, although IA offers only a few products, these
are diverse, that these have…
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